Sep 19 2008

"Dunkin’ Donuts" Increase To 15,000+ Stores By 2016

Dunkin’ Donuts (America Runs on Dunkin) will be rolling out a large scale increase in stores to over 15,000 by 2016. The Massachusetts based company has been densly populated in the New England area, but compared to NE, the rest of the country has very few. They are trying to match Starbucks’ stores which everyone knows very well since they are on practically every street corner. The problem with Starbucks is that their coffee is too strong and too expensive for my tastes. When I do have coffee, I would prefer Dunks.

“Boston area” based DD will be taking over the world along with every Boston sports team this year. The Patriots are partnered with the DD to promote a new sandwich in NE. The Red Sox are going to the playoffs, the Celts are going to be sick again this year and the Bruins might have a good chance with Patrice Bergeron back from last year’s season ending injury.

Timed with the kick-off of the new football season, Dunkin’ Donuts celebrates the two-time Superbowl World Champion New England Patriots with its new ad airing for the first time Sunday, August 29. The ad features New England Patriots Tedy Bruschi, Ty Warren and Mike Vrabel promoting the company’s new Bacon, Ham and Cheddar Breakfast Sandwich. The sandwich will be offered in the Northeast for a limited time only.

“Dunkin’ Donuts and the New England Patriots are both well-loved by New Englanders,” said John Gilbert, Dunkin’ Donuts vice president of marketing. “So, it’s only fitting that we team up to introduce a new version of our breakfast sandwich, the best selling breakfast sandwich in New England.”

About the author

Timothy Haroutunian

Timothy Haroutunian is a ServiceNow Cloud Implementation Specialist at Acorio. ServiceNow is an IT Management solution that allows for a complete view of your IT and physical environment.

Permanent link to this article: http://www.armenianeagle.com/2008/09/19/dunkin-donuts-will-increase-to-15000-stores-by-2016/


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